Free Spins and Cross-Promotions: Collaborations Between Casinos and Game Developers

The partnership between casinos and game developers has played significant roles in the success of the iGaming industry. On one end, casinos provide customers the platform to play and enjoy their favourite games. Game developers, on the other hand, continue to churn out fantastic titles and exciting releases to keep players glued to online casinos.



It’s no secret that the iGaming industry is becoming increasingly competitive, thanks to the vast array of online casinos in the market. Casinos, in collaboration with game developers, therefore adopt incentivisation strategies to help attract customers to themselves. One such scheme involves incorporating bonus offerings like free spins, branded games, exclusive game launches, and special events into casino games. In this article, we explore how casinos and game developers work together to keep the iGaming industry thriving.

The Role of Game Developers in Casino Bonuses and Cross-Promotions

Game developers are the architects behind online casino games. These experts play significant roles in helping casinos attract and retain customers, and are important to the success of any casino business. Here are key areas where their impact is most felt:

  • Design and creativity
  • Exclusive content and branded games
  • Technical innovation

Design and Creativity

What are the first aspects of a game that catches a player’s attention when trying a casino game for the first time? The graphics, the sounds, the themes. These elements set the tone by appealing to players’ emotions and ultimately fuels interest in a game.

Game developers are at the forefront of every exciting casino game on the internet. Their creative footprints are evident in the styles, themes, soundtracks, and storylines of these games, to name a few. These elements of casino games are what captivate players and make them come back for more.

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As a matter of fact, the innovation and creativity of game developers play a role in successful incentivisation strategies. Without the games, there’ll be no bonus offerings.

Exclusive Content and Branded Games

Game developers collaborate with casino operators to create exclusive offers that attract customers. With this partnership, casinos can offer players a unique gaming experience and make them stand out among their competitors.

For example, some online casinos partner with game developers to create branded games exclusive to them alone. To achieve this, game developers incorporate elements such as the casino’s brand themes, unique characters, and other features. This strategy helps the casinos to improve their brand identity and also enhance player interest and loyalty.

Technical Innovation

Every player wants a smooth gaming experience and this is made possible thanks to game developers. While creativity coupled with bonus offerings play an important role in attracting customers, what really keeps them coming back for more is their overall casino experience.

Players want an immersive, hitch-free experience. Game developers make this happen by infusing the latest technology to satisfy customers’ cravings. This is why casinos with an array of innovative games are more likely to succeed in incentivizing customers.

By providing casinos with the best games, developers can help these businesses build a strong base of loyal customers.

How Casinos and Game Developers Benefit by Collaborating

By partnering with game developers to offer bonuses to customers, casinos can experience an increase in their brand evaluation. The average online casino player is attracted to incentives. The more juicy an offer is, the more likely players sign up to a casino.

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For example, a casino with an exclusive 25 free spins on registration no deposit bonus offer will likely attract more customers than another casino that offers less incentives. More players registering at an online casino could help build the casino’s reputation in the industry and lead to more profit.

On the flipside, gamers take advantage of freebies to enhance their gaming experience. Positive responses and feedback are a win-win situation for game developers as they help to grow the popularity of their games and attract more casino partners.

Best Slot Games to Play With Free Spins in 2024

It’s no surprise why most online casinos offer free spins: slots are the most on-demand online casino games. Here are the best titles with free spins you’ll find.

Title Game Developer
Starburst XXL NetEnt
Book of Kings 2 Playtech
Gonzo’s Quest Megaways NetEnt and Red Tiger
Razor Shark Push Gaming
Legacy of Dead Play’n GO
Jammin’ Jars 2 Push Gaming
Mega Fortune Dreams NetEnt
Fire Joker Freeze Play’n GO
Temple Tumble Megaways Relax Gaming

Starburst XXL

While the original version has become an instant classic and a fan-favourite, its sequel comes with clear improvements and a more seamless gaming experience. Starburst XXL is a 5×3 high volatility slot with a 96.26% RTP.

Book of Kings 2

Speaking of sequels, Book of Kings 2, with its expanded bonus rotations, gives the original title a run for its money.

Gonzo’s Quest Megaways

When two reputable providers join forces, it’s bound to be an instant classic. NetEnt and Red Tiger’s collaborative effort gives the already popular Megaways title an even fresher look, with more free spin perks.

Razor Shark

Push Gaming decided to take slot lovers through ocean life. This high-volatility game is a good choice for casinos with a desire to popularise their website by offering free spin perks.

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Legacy of Dead

This “Book” slot has a 96.58% RTP, with five reels, three rows, and 10 fixed pay lines. It is popular among players and in high demand at casinos thanks to its multiple spin promotions.

Jammin’ Jars 2

Jammin’ Jars is a popular slot game, and its sequel did not disappoint. This fun game is an 8×8 slot with cascading reels, free spins, walking wilds, and a 96.4% RTP, to name a few.

Mega Fortune Dreams

This game is one of the most immersive slot games, with 5 reels, 20 paylines, and 95.9% RTP. Players can win free spins by getting at least three scatter symbols on the reels.

Fire Joker Freeze

The Joker Game is one exciting slot series, and this unique 3-reel, 5-payline title adds an extra layer of thrill to the popular franchise. Its RTP can go as high as 96.18% and as low as 84.18%, depending on the casino you’re playing.

Temple Tumble Megaways

This adventure-based game has a fascinating theme set within an Aztec temple. With high volatility and a 96.25% RTP, this game has numerous bonus features like free spins and multipliers, enough to make you win up to 9,600 times your total stake.


The collaboration between game providers and casinos has incentivised all parties involved in making the casino what it is. This mutual relationship profits both providers and casinos by helping them stay in business. Players are also not left out as they get to enjoy a more seamless and highly qualitative gambling experience.

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