Memes are jpg or gif formats, sometimes video clips, with accompanying text, and each meme is based on a single concept that each user can modify, but does not disturb the basic structure in the process. They aim to convey a message, usually ironic, that has the function of social criticism. They do not know national borders, and in their spread, the only limiting factor is the availability of the internet, which indicates the dynamics of the development of global communication.
As migrating social beings, people put a lot of effort into communicating with family and friends. If the loved ones are not physically present, the pain is often experienced, which, according to many experts, is more difficult to sustain than, for example, some physical injury. As communication strengthens connections, social networks have become a crucial moment in the evolution of the human race. In cases where “four-eye discussions” are impossible, more prominent members of the human race have devised creative ways to overcome this obstacle. Those less original, have found just as many ways to make these inventions abusive. So violence on the internet has become a daily routine for many users. Young internet users have decided it is time to put that on the road.
Although initially designed to facilitate communication, social networks have, at some point, become a space for sharing photos of animals (usually cats), relevant and less important news, and private opinions about anything and everything. It is natural for people to like different things and think differently about the same topics, and even for their heads to shine during the verbal conflicts that diversity often causes. It is solved in everyday life by leaving the space where the interviewee whose rhetoric threatens us resides, and in the virtual by blocking the interviewee, or simply ceasing to follow his posts. This is often much easier said than done. And while the real world usually offers us a limited number of non-believers. In practical terms, that number is measured by those who were born, opened an account on some social network, and at some point decided it would be fun to be their victims.
In response to the rise of harmful content on the internet, younger users have begun to share purely optimistic content. So the positive meme factory began its holy war against the dark trends on social networks. One of the more dismal trends mentioned was the one that occurred during the 2016 US presidential election. In that time, members of the extremist section of the darker side of the internet, known as the alt-right, made meme weapons to promote hate speech, and Pepe the Frog, by a hero, at some point also marked as a symbol of intolerance.
In early 2018, a European Union-funded survey aimed to determine the impact of such messages on the audience, especially at election time. The study used 160 million mimes that were collected on Twitter, Reddit, 4chan’s Politically Incorrect board (/ pol /) and Gab between 2016 and 2017, and found that there are so-called “online pockets of hate. “In which racists and other mimes promoting intolerance is quite popular. Thus, mimes were characterized as a Trojan horse that was used to make unpopular and dangerous opinions funny and exciting, so popular with the general public.
However, some other memes are used solely to popularize tolerance and positive thinking, thus striking a balance in cultural conflict, as experts claim that memes are a mirror of modern society and a way of thinking. It motivates users to think critically about their own and others’ behaviors and contributes to the formation of new communities. In the end, everyone wants one thing. That is, they belong to a group. So Memes have become symbols of the modern age that define the values of a group, so it is up to the individual to choose the group wisely. And to intelligently create memes that could ultimately contribute to society becomes a better and more powerful whole, made up of individuals who criticize and change negative behaviors.
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